Home not Selling~ Now What!

Here are things to think about if your home is not selling.

1. The Photos aren’t exciting~ in fact they are drab and uninviting. 90% of home buyers start on line looking at homes. If your pictures aren’t maaking a statement they will pass your home over. Think quality.

This is a picture of a condo for sale in Chicago. You can see the details of the wood flooring and the awesome view.

2. There is no “Wow” factor. Today’s buyer is savvy and the homes that look closer to a model home sell quicker and for more money.  Your Realtor can give you some ideas. At minimal clear the clutter and make your home spotless, spacious and attractive.Plants do wonders- real live plants and less is more. It is a PLUS if your entrance way is grand.

This is an example of an entry way that catches your eye. Use your imagination. This picture brings out the detail in the woodwork.

3. It’s overpriced for the neighborhood.
Pricing is crucial. (See my article on prcing your home right.) If your home is priced right, looks great and marketed correctly you will generate more traffic.

4. Hello~ No One Knows Your Home Is 4Sale !
Listing on the MLS and Realtor.com is not enough! Make sure your home is on Trulia, Zillow, Front Door, Yahoo, Relocation Sites, Craigs list, Agents Personal Website, Agent’s corporate website, Realty Trac, EDR and more.


5. Availablity. I know~ it is not easy but you must be able to show your home quickly. Your agent has ideas on how to show your home quickly and with pride.

Tamara Schuster, Broker
Prudential Elite Naperville, IL
www. BrokerTamara.com

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The market is so confusing

The latest real estate news can be so confusing to a home buyer or seller now.  Buy today rates are low.  Then the next day, the news headlines are rent until home values drop further.  To make matters more confusing top rated news sights can have conflicting information published on the same day.  What is a seller to do?

We all need a place to live.  It is one of our basic needs….SHELTER. We all need shelter. This is not a want.  With that being said, there is never a perfect time unless you are ready.  Ready means many things to different people.  Primarily you must have :

1. A stable job ie: INCOME is what your lender wants. Meet with your lender to establish price range.

2. A educated, knowledgeable Real Estate agent who will LISTEN and make sure your needs are met. Interview and make sure you find the right agent which is KEY.

3. Ready to move. Stability. You are excited, saved your down payment and want the luxury of owning your own home knowing that you payment will not change. Rents are going up 8% a year because the demand is high for places to rent (economics 101 supply and demand).

4. Confidence . With the news changing daily educated, confident buyers realize historically low rates combined with low home prices = VALUE.  With investors are up to 40% of the home buyers this tells it all.

5. Long term. Housing is no longer a short term investment. I am now telling my clients plan on being in your home 5-7 years. While you are buying right in todays market you must be realistic that a home is a great place to be, income tax write off and you may break even when you sell or have a modest gain at best. However, you will be paying down a mortgage like your parents or grandparents did and one day you will no longer have that mortgage. If you were renting that payment like leasing a car will never go away.

Tune in for more updates.

Tamara Schuster
3rd Generation Broker
Real Estate Agent
Naperville, Illinois

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Why Buy Now!

Today’s market is amazing for first time home buyers and move up buyers too              

A) Interest rates in the U.S. are at an all time low . This will not hold on forever.

B) Inventory is  priced to sell.  Selection is good.

C) The  quality of  Brokers /Realtors  is the best we’ve seen in years because those of  us remaining are dedicated, educated  and ready for any challenge we may face.

D)  Homes Sales have been consistent areas including the Naperville, Illinois and the Chicago area.

E) Housing is a basic need that will never go away. We all need shelter.

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About Naperville in pictures

 First class schools, and libraries. Fantastic shopping, dining and fabulous night life.

Serene river runs through the city surrounded by parks scattered throughout. 

 Weekly concerts in the summer time and throughout the fall season.  Special events that are often free of charge.  A awesome pool that is considered one of the biggest chlorinated pools in the United States with the feel of being at the beach.

Tree-lined neighborhoods that include custom homes built to last many lifetimes.

The population is highly educated, polite, caring, charitable. A  32 minute train ride is all it takes to one of the world’s leading business and financial centers. Live within walking distance to the city or train or a few miles away.

Beautiful, relaxing backyards!
Are you ready to move?


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Facebook founder Mark Zuckerberg buys California home for $7M

Facebook founder Mark Zuckerberg can add one more accomplishment to his  list of titles: home owner.

Time magazines tech blog is reporting that  Mark Zuckerberg, who had been renting for years which was a huge topic of discussion because he could afford to buy has finally purchased a home in Palo Alto California. He is reported to have paid $7 million for a home in Palo Alto, Calif.

Palo Alto California is home to Stanford University and is considered one of the most expensive real estate market in the United States.

The pictures may not seem like this is a 7 million dollar estate however it is all about THE LOCATION as we say in Real Estate: location, location,location.

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What makes a happy city? Check out this British survey!

The British have been in the news lately. This does not particulary interest me ( sorry) however, this study from a team of British specialists who span a variety of disciplines from psychology, psychotherapy to economics who took on  an unusual social experiment does.
What makes residents of a city happy?

During the British experiment in Slough, which is a commuter belt town, 22 miles from the center of London, they discovered  what they called the 10 “seeds of happiness”. 

Ten things which when you do them all regularly will not only improve your life in your community but will make you happy and content .

What are they you ask?

•    Plant something outside and nurture it.  When you water and fertilize plants they grow. When you water and feed the seeds of your interest- they grow.

•    At the end of each day stop and think how fortunate you are. Think of five things in your life that you are grateful for.

•    Take the time to talk to your partner. Every week sit down for at least an hour and talk with your partner or someone you love. That’s one hour without answering the ‘phone or watching TV or listening to music. One undisrupted hour with your loved one. Break it up to 10 minutes a day if time is short.

•    Make the phone call that you keep promising yourself you will make. Contact the friend with whom you haven’t spoken for a while. In other words NO REGRETS.

•    Treat yourself. Give yourself a treat every day and take the time to really enjoy it. Be good to yourself. This could be just the gift of time. This simple act breeds; self confidence and positivity and happiness.

•    Laugh at least once a day. Laughter helps to stimulate your immune system.

•    Exercise. Make the effort to walk, run, yoga class, lift weights, DANCE, for half an hour three times a week. Guaranteed to reduce stress and make you feel good.

•    Every day smile at and say hello to a stranger. Smiling is good for both of you! It is Contagious!

•   Turn off the TV!  Research show that too much TV actually causes unhappiness. So make an effort to cut your viewing time by half. Especially now the weather is better.

•    Every Day do something for someone! Doing for others makes you feel good!


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